Thoughts on Gendered Marketing

Sam Sommers has a post hear on marketing, gender, and the idea of boys v. Girls. It is a great read because it raises it raises important points. The key, I think, is that gender is a part of what we do. He enter the discussion about biological gender differences a bit. As educators we should use the idea or knowledge of gender differences to limit students, but provide opportunities. It is interesting that he cites single gender testing rooms as a way to balance test scores. Again, gender is an influential power.